Sales Training · 1-to-1 Mentoring · Coaching · Speaking
Struggling to sell, price, or grow? Let's fix that.
Sales training, coaching, and one-to-one mentoring for startup businesses and hospitality, built on 35 years of real selling. Selling is having a conversation with a purpose, and it starts with this one.
35 years of real selling
FCSI Platinum certified
Sell with Soul podcast host
press play, then decide
35 years of sales & leadership
FCSI Platinum certified consultant
4 countries of hands-on experience
“Selling is having a conversation with a purpose.”
About Tina
A salesperson first, a sales trainer second.
Tina built her career selling high-ticket equipment into hospitality businesses long before she ever stood in front of a room to teach it. Two distribution companies, one in Ireland and one in Australia, taught her what actually moves a sale forward, and what is just theory. That is the version of sales she brings into every workshop and every mentoring session.
Every business I have worked with has a sales problem hiding behind something else. Usually it is confidence, sometimes it is pricing, and often it is simply not having the conversation at all.
My Vision
To build industry-ready salespeople who can hold a genuine conversation, price with confidence, and grow a business without losing themselves in the process.
My Values
Honesty, empathy, and accountability, delivered without the corporate gloss. Every programme is built from lived experience rather than a textbook.
Why This, Why Now
Relationship selling is the one thing AI cannot do.
Selling is changing quickly, and most of what is changing can now be automated. Drafting an email, researching an account, even writing a first pass at a pitch, none of that is where the real work happens anymore. What still cannot be automated is the moment a customer decides to trust you, and that moment only ever comes from an actual relationship. This is not franchised sales training delivered under a company name. It is one person’s lived experience, built from thirty-five years of real selling, and it keeps growing and evolving alongside the world it is selling into.
“Awareness is the greatest agent for change.”
— Eckhart Tolle
Ways to Work Together
Sales training, one-to-one mentoring, and coaching, for every stage of the sale.
Sales Training Programs
Practical, real-world sales training for teams and individuals, built around The Sales Reboot and Out from Behind the Screen, moving business owners away from hiding behind a keyboard and back into real conversations.
Nurture Customer Relationships
An online course in relationship selling, for anyone who wants to grow existing accounts rather than chase new ones every quarter.
Business Mentoring & Coaching
One-to-one mentoring sessions, online or face to face, with timelines tailored to the training you need rather than a fixed curriculum, including The Margin Conversation for anyone who has ever underpriced their own work.
Self-Development
The inner game of sales. Mental, social, spiritual, emotional, and physical work, delivered through the Sell with Soul framework, for anyone whose mindset is the real thing standing between them and the sale.
Building & Maintaining a Sales Pipeline
A practical, hands-on programme for building a pipeline that actually gets used, from a working CRM through to a follow-up rhythm you will actually keep running.
The Comfort of Asking for the Money
For anyone who can pitch beautifully and then goes quiet the moment it is time to name a price or ask for payment. Direct, practical work on the conversation most people avoid.
KEYNOTE SPEAKER • MOTIVATIONAL & INSPIRATIONAL SPEAKER • SUBJECT MATTER EXPERT
Book Tina for your stage.
A keynote speaker and subject matter expert in sales and leadership, drawing on thirty-five years of real selling and two businesses built from a blank sheet of paper. No borrowed theory, just lived experience delivered with warmth, honesty, and a story or two you will not forget.
01 Leadership
02 Inspiration & Motivation
03 Sales Strategy
04 Psychology & Mindset
Client Testimonials
What it is actually like to work with Tina.
In just three meetings I learned things that have already helped my business, including food pricing and advertising. Tina went well beyond the day-to-day running of my business.
Gerald Demaj
Owner, Nino’s Take Away, Co. Monaghan
In just three meetings I learned things that have already helped my business, including food pricing and advertising. Tina went well beyond the day-to-day running of my business.
Gerald Demaj
Owner, Nino’s Take Away, Co. Monaghan
In just three meetings I learned things that have already helped my business, including food pricing and advertising. Tina went well beyond the day-to-day running of my business.
Gerald Demaj
Owner, Nino’s Take Away, Co. Monaghan
Client Testimonials
Recent thinking on sales and leadership.
Notes from Tina
Sales thinking, straight to your inbox.
Short, direct notes on relationship selling and self-development, sent when there is something worth saying.
