About Tina
Thirty-five years of selling before a single word of teaching it.
Every programme Tina delivers is built from the floor up, from real sales made and real businesses run, not a course written from theory.
The brand is the person
Tina O’Hagan is not a franchise of generic sales training packaged under a company name. It is one person’s lived experience, still growing and evolving, with self-development running through nearly everything on offer here. In a world where AI can draft the pitch and research the account, the one skill it cannot replace is relationship selling, and that is exactly where this work lives.
A career built across four countries
Tina spent the first half of her career selling high-ticket commercial catering and food waste equipment into the hospitality industry, first in the UK and Ireland, then in Australia and the USA. She founded and ran two distribution businesses of her own, one in Ireland and one in Australia, taking each from a blank sheet of paper to a functioning company with real clients and real revenue.
Why mentoring, and why now
After more than three decades of Senior Sales Director roles and running her own businesses, Tina moved into training and mentoring to pass on what actually works. She holds FCSI Platinum certification as a food service consultant, and delivers sales training and mentoring through Local Enterprise Offices, InterTradeIreland, Invest NI, Rural Women Network NI, and Enterprising Women, alongside direct work with businesses across Ireland, the UK, and Australia.
Sell with Soul
Tina hosts the Sell with Soul podcast, speaking directly to women setting up a business for the first time who are afraid of selling, anyone who struggles to ask for what their work is worth, and the imposter syndrome that quietly follows so many business owners into every sales conversation. It carries the same philosophy into rural communities through the Rural Women Network, where selling techniques and support are exchanged in person.
FCSI Platinum Certified
35+ Years Experience
Ireland · UK · Australia · USA
Vision & Values
What every session is built on.
My Vision
To cultivate industry-leading sales professionals who build authentic, sustainable relationships and achieve real business results, setting a new standard for sales training grounded in continuous improvement and integrity rather than tactics alone.
My Values
Honesty, empathy, customer-centricity, and accountability. Every programme is personalised to the individual or team in front of Tina, because a genuine connection cannot be delivered from a slide deck.
ask me about the mentoring model if this sounds like you
