Industries · FCSI Platinum · B2B
The industries I know from the inside.
Every trainer claims to work across all sectors. Tina’s experience is specific, thirty-five years of business-to-business selling into, running, and consulting for the industries below, which is exactly why the advice lands differently.
Hospitality & Foodservice B2B
Restaurants, cafés, takeaways, hotels, and catering operations. This is Tina’s home ground, from pricing a menu to filling the room, and it is where the support below is focused.
Catering Equipment & Manufacturing B2B
High-ticket business-to-business sales into the hospitality supply chain, the world Tina sold in and built two distribution businesses around, across Ireland, the UK, and Australia.
Food Logistics & Cold Chain B2B
Sales teams moving food through the supply chain, supported through dedicated training built for the pace and pressure of business-to-business logistics selling.
Individuals With a Fear or Block Around Selling
Not an industry, but just as much a specialism. Business owners who freeze when it is time to name a price, ask for the sale, or chase what they are owed. Whichever sector you are in, if selling is the thing holding you back, this is the work Sell with Soul was built for.
Sustainability is part of the conversation
Tina’s philosophy is earthy, in every sense. She spent years selling food waste machinery and sustainable food packaging across Ireland, the UK, and Australia, so sustainability is not a slogan here, it is commercial experience. She still connects closely with the businesses finding innovative ways to reuse, recycle, and reinvent their products, and every health check and turnaround plan looks at where waste is quietly eroding both your profit and your sustainability story, because in this industry the two are the same conversation.
Hospitality Support
Three ways to help when the business is struggling.
A health check to see clearly, a fresh pair of eyes to turn things around, and a workshop to train your guest-facing team to sell.
Hospitality Support
Format
On-site review
Best for
Owners who want clarity
The Hospitality Health Check
A structured, honest review of how your business is actually performing. Tina works through pricing and margins, the menu, costs, how customers find you, and how the money moves, then gives you a clear picture of what is working, what is quietly draining the business, and where to start. You leave with a practical action plan, not a report that sits in a drawer.
Hospitality Support
Format
Best for
Struggling businesses
A Fresh Pair of Eyes
For hospitality businesses where the numbers are not working, the days are getting harder, and the owner is too deep inside the business to see it clearly anymore. Tina comes in, looks at everything honestly, and stays alongside you session by session while you work the plan, the same way her enterprise mentoring runs. Often the natural next step after a Health Check.
From a recent client
“In just three meetings I learned things that have already helped my business, including food pricing and advertising. Tina went well beyond the day-to-day running of my business.” — Gerald Demaj, Owner, Nino’s Take Away, Co. Monaghan
Hospitality Training
Format
Half-day, in person, at your venue
Group size
Up to 15 participants
Cost
POA
The Hospitality Revenue Shift
Turn everyday service into revenue, without selling your soul.
People in hospitality are already masters of connection, trust, and guest care, the very foundations of effective selling. But for many, the word selling still feels awkward, pushy, or simply not what we are here to do. This half-day workshop helps teams rethink selling as personalised service, using everyday interactions to create more value for the guest and, in turn, more revenue for the business.
- Who it is for: front office supervisors and guest service leads, food and beverage managers and shift leaders, spa, concierge, and events coordinators, and the HR and training leads supporting guest-facing teams.
- What they will learn: spotting guest buying signals in everyday interactions, sales psychology for hospitality settings, role-specific revenue tactics for front desk, F&B, spa and more, and coaching techniques that guide rather than pressure.
Because in hospitality, the best sales do not feel like sales at all, and they never should.
How this fits with the sales training
A hospitality business that fixes its margins still needs to fill its tables, and a team that serves beautifully still needs the confidence to sell. The consultancy, the hospitality training, and the wider sales programmes are one joined-up offering, so whichever door you come in through, the whole business gets looked at.
